Passion is ageless: challenging AGEISM
So what are 4Five+ doing to combat ageism?
One of the goals of the 4Five+ Athlete Collective is to defy the stereotypes around performance and ageing and to encourage and support females of all ages to continue to perform to the highest level.
Women in Sport, a UK charity, has developed five principles to inspire women to be active in midlife, and 4Five+ are working toward all of them:
Endless Possibilities – Expand perceptions and opportunities for being active
In 2021 4Five+ are working on providing opportunities for women to experience a range of cycling disciplines (MTB, CX, road racing, crits, time-trialling). Next year we will look at making opportunities available in other sports.
Judgement-Free Zone – Welcoming and supportive environment.
We welcome all ability levels. We welcome anyone of any age or gender to come along to any of our invitational rides and seminars
Support Network – Offer built-in social support.
We offer social support through our private facebook group, and in person support in the social activities associated with sport (the coffee stop is as important as the ride!)
Expand the Image of What Sporty Means – Inspiring, relatable role models.
We are strong believers in the power of “if she can do it, so can I” and actively promote positive images of real women aged 45+ participating in sport. Check out the gallery below!
Make It Relevant – Reference specific, relevant benefits. Why should we care?
The health benefits of participating in sport are widely accepted, and we will continue to promote these benefits through our media.
Gallery - Alison Dyson at Southern Peaks [PB Photography], Tracey Chapman & Alison Dyson at Dwellingup 100/2021 AusCycling MTB XCM National Championships finishing 2nd & 3rd female across the line [Foto Di Corsa], Deb Kempe at WCMCC road race [Focused Media], Rebecca Kelly & Vanessa Johnson lining up with the women’s elite field at AusCycling WA State Road Championships [Matt Poyner], & 4F femmes happy snaps of training & social rides